Bangladesh’s e-commerce sector is growing fast. More people shop online because of cheap smartphones and easy mobile banking. As of January 2025, Bangladesh has over 131 million internet users.
E-commerce is booming because many people now own budget-friendly smartphones. Mobile payment services like bKash and Rocket make buying online simple. More shoppers prefer online shopping, especially after the pandemic.
10 Profitable Products to Sell Online in Bangladesh
Online sales in Bangladesh grew 70% in 2023, according to e-CAB. Selling physical products online is a great business opportunity. Here are 10 top-selling products.
- Smart gadgets and accessories sell well. Focus on gadgets priced under BDT 3,000 for better sales. Eco-friendly products are also in demand, with 62% of buyers looking for sustainable options. Bamboo toothbrushes, reusable bags, and biodegradable packaging are top sellers. Selling to corporate clients who want green branding can be a smart move.
- The fashion and accessories market in Bangladesh is worth BDT 40,000 crore. Sarees, Panjabis, hijabs, wallets, and sunglasses sell well. Rifat, for example, made BDT 10 lakh in a year by selling premium Jamdani sarees on Facebook. Offering cash-on-delivery helps build trust.
- Home and kitchen essentials are also popular, with a 30% rise in sales in 2023. Items like air fryers, non-stick cookware, and home décor sell best. Running promotions before Eid, Puja, and wedding seasons can boost sales. The fitness and wellness market is worth $250 million. Resistance bands, protein shakers, and posture correctors are top sellers. Partnering with gyms for discounts can help attract more buyers.
- Baby and kids’ products are expected to hit $1 billion by 2026. Organic baby food, diaper bags, and educational toys are best sellers. Farhana, for example, started selling organic baby products on Instagram and now earns BDT 4 lakh a month. Using influencer reviews can build trust.
- Car and motorcycle accessories are in demand, with a 20% rise in vehicle ownership. LED headlights, helmet locks, and seat covers are popular. Offering free installation can attract more buyers. Handmade and custom products are also trending. People love custom gifts like engraved wallets, hand-painted bags, and wooden crafts. Using TikTok and Instagram Reels can help promote them.
- Herbal and organic beauty products saw a 40% rise in sales in 2023. Aloe vera gel, turmeric masks, and herbal hair oils are best sellers. Getting certifications helps prove product quality. Pet supplies are another growing market, with a 20% yearly rise in sales. Organic pet food, chew toys, and grooming kits are top sellers. Offering subscription boxes for pet essentials can encourage repeat purchases.
E-commerce in Bangladesh is full of opportunities. To succeed, watch market trends, sell quality products, and use smart marketing strategies like social media, influencer partnerships, and SEO. Which product excites you the most? Start your online store today! 🚀
Step-by-Step Guide to Setting Up an Online Store in Bangladesh
Starting an online store in Bangladesh is easy and rewarding. Follow these steps to get started!
Step 1: Choose Your Product and Niche
✅ Pick a product people want.
✅ Check what competitors sell and their prices.
✅ Choose products that are easy to find and deliver.
Example: If you sell handmade crafts, check Daraz, Facebook Marketplace, and local e-commerce sites.
Step 2: Register Your Business (Optional)
✅ Register with the Registrar of Joint Stock Companies and Firms (RJSC).
✅ Get a Trade License from your local office.
✅ Register for a TIN (Tax Identification Number).
Example: If you plan to sell nationwide, registration builds trust.
Step 3: Source Your Products
Decide where to get products:
✅ Make your own (e.g., handmade items, clothes).
✅ Buy in bulk from local markets (e.g., Chawkbazar for clothes, Islampur for fabrics).
✅ Import from Alibaba, India, or China.
Example: If selling clothes, buy fabric from Islampur and work with tailors.
Step 4: Choose a Selling Platform
You can sell on a marketplace or create your own website.
Option 1: Sell on Marketplaces (Easy & Quick)
✅ Register on Daraz, Evaly, or AjkerDeal.
✅ List products and manage orders.
✅ Pay a small commission but skip setup costs.
Example: Selling electronics? Daraz is a great option.
Option 2: Create Your Own Website (More Control)
✅ Buy a domain (e.g., HostMight, ExonHost, Namecheap).
✅ Get hosting (e.g., Hostinger, Bluehost, XeonBD).
✅ Use Shopify, WooCommerce (WordPress), or Wix.
Example: WooCommerce works well for full control and branding.
Step 5: Set Up Payments
Choose payment methods:
✅ Cash on Delivery (COD): Most popular in Bangladesh.
✅ Mobile Payments: bKash, Nagad, Rocket.
✅ Bank & Card Payments: Good for big purchases.
Example: Daraz offers COD, but if you own a site, integrate bKash and SSLCommerz.
Step 6: Arrange Delivery
Good delivery ensures happy customers.
✅ Use courier services like Pathao, RedX, Sundarban, and Paperfly.
✅ Offer local delivery for faster service.
Example: Selling fragile items? Pathao Parcel offers careful handling.
Step 7: List & Optimize Your Products
✅ Upload high-quality images.
✅ Write clear and simple descriptions.
✅ Set fair prices based on research.
✅ Add sizes, colors, and stock details.
Example: Selling jewelry? Highlight features like “925 Silver Plated Bangles – Handmade in Bangladesh.”
Step 8: Market Your Store
Marketing boosts sales.
✅ Social Media: Use Facebook, Instagram, TikTok.
✅ SEO & Google Ads: Optimize for search.
✅ Influencer Marketing: Partner with popular creators.
✅ Discounts & Offers: Attract first-time buyers.
Example: Selling fitness gear? Run Facebook ads targeting health-conscious buyers.
Step 9: Manage Orders & Customer Service
✅ Reply to customers quickly.
✅ Track and update order status.
✅ Have an easy return policy to build trust.
Example: If a customer gets a defective product, offer a quick exchange.
Step 10: Grow Your Business
✅ Add new products based on demand.
✅ Use inventory tools for automation.
✅ Expand to international shipping when possible.
Example: If your clothing brand is doing well, consider selling in India or Malaysia.
Starting an online store in Bangladesh is simple with the right steps. Focus on good service, quality products, and fast delivery to succeed.
Logistics and Inventory Management
Efficient logistics are key. Keep these in mind:
✅ Inventory Management: Track stock to avoid running out.
✅ Delivery Partners: Work with trusted couriers for on-time delivery.
✅ Return Policies: Make returns easy to build customer trust.
Step-by-Step Marketing Strategies to Boost Sales in Bangladesh
Marketing is key to growing your business. If you sell physical products online, follow these simple steps to boost sales.
Step 1: Know Your Customers
Before you start marketing, understand who will buy your products.
✅ Find their age, gender, location, and income.
✅ Learn what they like and what problems they have.
✅ Use Facebook Audience Insights or Google Trends to get data.
Example: If you sell organic honey, target health-conscious people aged 25-45 who prefer natural food.
Step 2: Create a Strong Brand
A strong brand makes you stand out.
✅ Design a unique logo and use the same colors everywhere.
✅ Have a clear brand message (e.g., “Premium Handmade Shoes at the Best Price”).
✅ Use attractive packaging to increase product value.
Example: If you sell handmade pottery, use eco-friendly boxes with a thank-you note.
Step 3: Improve Your Product Listings
Make your products easy to find and buy.
✅ Write clear, SEO-friendly product titles.
✅ Use high-quality images and 360-degree product views.
✅ Highlight benefits in short bullet points.
Example: Instead of “Wooden Chair,” say “Handcrafted Solid Wood Chair – Strong & Stylish.”
Step 4: Use Social Media to Promote
Social media is great for reaching customers.
✅ Facebook:
- Create a Facebook Page & Shop.
- Run targeted ads for your audience.
- Engage with giveaways, polls, and live videos.
✅ Instagram & TikTok:
- Post high-quality photos and short videos.
- Use trending hashtags (#MadeInBangladesh, #ShopLocal).
- Work with influencers.
Example: If you sell handmade jewelry, run a Facebook contest: “Tag a friend & win a free bracelet!”
Step 5: Run Ads on Facebook & Google
Paid ads help you reach more people fast.
✅ Facebook & Instagram Ads:
- Use ads that focus on sales.
- Create video ads showing product benefits.
- Offer limited-time discounts.
✅ Google Ads:
- Use Google Shopping Ads to appear in search results.
- Bid on keywords like “buy a leather wallet in Bangladesh.”
Example: If you sell mobile accessories, run Google Shopping Ads so your product appears when people search “best power bank in BD.”
Step 6: Work with Influencers
Influencers help build trust.
✅ Find influencers in your niche on Facebook, Instagram, or YouTube.
✅ Offer free products or commission-based deals.
✅ Use discount codes or affiliate links to track results.
Example: If you sell gym equipment, ask a fitness trainer on TikTok to review your products.
Step 7: Give Discounts & Offers
Everyone loves a good deal!
✅ Offer seasonal discounts (Eid, Pohela Boishakh, Black Friday).
✅ Run “Buy 1 Get 1 Free” deals.
✅ Create a loyalty program for repeat buyers.
Example: Give first-time customers 10% off when they sign up for your newsletter.
Step 8: Use Email & WhatsApp Marketing
Stay in touch with customers.
✅ Build an email list by offering discounts.
✅ Send weekly emails with product updates & special offers.
✅ Use WhatsApp Business for order updates & promotions.
Example: Send a WhatsApp message: ” Exclusive Offer: 15% OFF on all home decor! Limited Time!”
Step 9: Provide Great Customer Service
Happy customers come back!
✅ Answer customer messages within 10 minutes.
✅ Offer fast delivery & easy returns.
✅ Add thank-you notes to orders to build loyalty.
Example: If a customer asks about shoe sizes, reply quickly to help them decide.
Step 10: Track & Improve Your Marketing
See what works and make changes.
✅ Use Facebook Pixel & Google Analytics to track sales.
✅ Check which products sell best and which ads perform well.
✅ Adjust your strategy based on real data.
Example: If handbags sell better than wallets, spend more on handbag ads.
A good marketing plan includes social media, influencer marketing, paid ads, and great customer service. Stay consistent, track your progress, and adjust as needed.
Challenges and Solutions for Online Business in Bangladesh
Earning money online in Bangladesh is easier now. The e-commerce sector grew by 72% in 2023. Over 10 million people shop online. But entrepreneurs face challenges. Let’s look at these challenges and solutions.
Challenge 1: High Competition
There are over 2,500 e-commerce businesses. Many sell on social media too. How do you stand out?
Solutions:
- Find something special: Offer better quality, price, or faster delivery.
- Use ads: Paid ads bring 35% more sales (Statista).
- Build a strong brand: Good brands keep 23% more customers (Forbes, 2024).
Example:
Rahim sold handmade leather wallets. He added personal engravings. With good branding, his sales tripled in six months. Show what makes your product special.
Challenge 2: Gaining Trust
72% of shoppers fear fraud or poor quality (2023 survey).
Solutions:
- Show reviews: 88% trust online reviews (BrightLocal).
- Use safe payments: SSLCommerz, bKash, and Nagad are trusted.
- Be clear: Good product details cut returns by 32% (HubSpot, 2024).
Example:
A saree shop added a WhatsApp chatbot. Sales rose by 50%. Build trust with reviews, safe payments, and clear details.
Challenge 3: Reaching the Right People
Over 50 million use Facebook in Bangladesh. Random ads don’t work.
Solutions:
- Use smart ads: Facebook’s AI boosts sales by 27% (Meta, 2024).
- Work with small influencers: They get 60% more engagement.
- Use short videos: TikTok and Reels get 49% more views (Social Media Today, 2024).
Example:
A honey seller worked with a food vlogger. Their video got 300K+ views. Orders rose by 500%. Use smart ads, influencers, and fun videos.
Challenge 4: Delivery Problems
35% of businesses face late deliveries (Pathao Courier, 2024).
Solutions:
- Use good couriers: REDX, Pathao, eCourier, and Paperfly are fast.
- Offer free shipping: 64% buy more with free shipping (Statista, 2024).
- Use tracking: Live tracking cuts complaints by 22%.
Example:
A shoe store used Pathao Courier. Delivery got 40% faster. Customers stayed happy. Fast delivery keeps customers happy.
Challenge 5: Handling Returns
23% of orders are returned (e-CAB, 2024).
Solutions:
- Have a clear policy: This cuts disputes by 17%.
- Add good details: Photos and videos cut returns by 26%.
- Offer exchanges: This boosts repeat buys by 32%.
Example:
A clothing brand added size guides. Returns fell by 30%. Clear policies and good details cut losses.
Challenge 6: Fraud
Online fraud rose by 30% in 2023 (Bangladesh Bank).
Solutions:
- Verify orders: Phone/SMS checks cut fake orders by 40%.
- Use safe payments: SSLCommerz and bKash protect against fraud.
- Avoid COD: COD orders have 15% more returns.
Example:
An electronics seller required prepaid payments. Fake orders fell by 60%. Safe payments stop fraud.
Challenge 7: Staying Profitable
Ad costs and competition shrink profits.
Solutions:
- Buy cheap materials: Work with bulk suppliers.
- Bundle products: Offer deals like “Buy 2, Get 1 Free.”
- Cut ad costs: Use SEO and referrals.
Example:
A beauty brand sold combo packs. Revenue rose by 25% without extra ads. Smart pricing and bundling boost profits.
Final Thoughts
Online businesses are growing in Bangladesh. With 6.6 million small entrepreneurs, success is possible. Plan well, use data, and engage customers. Bangladesh’s e-commerce sector is full of opportunities. Research the market, build a strong online presence, and use smart strategies. Stay flexible for long-term success.
“Success in e-commerce is about solving customer problems.” – Jeff Bezos
Start now, learn, and build a profitable business!